Direct Marketing can play a critical role in a comprehensive marketing plan. Direct Marketing offers clients the unique opportunity to reach highly segmented prospects with a message that is targeted specifically to them. Additionally, Direct Marketing provides significant data that can be measured to analyze program ROI.
A well planned Direct Marketing program will involve a variety of approaches to possibly include direct mail, telemarketing, email marketing, online marketing and mobile marketing amongst others. All of these Direct Marketing mediums offer the marketer a fabulous opportunity to highly target their audience and ensure a high ROI.
A recent study by the Direct Marketing Association reported that in 2010, marketers spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales.
Clearly Direct Marketing can be an impactful marketing tool. Bliss Consulting Group has extensive experience with all Direct Marketing mediums and can help you plan, execute and analyze the Direct Marketing approach that best meets your needs. Contact Bliss today for more information about Direct Marketing and how we can help you with your Direct Marketing needs.