The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “ The importance of clearly defining and differentiating your brand is unmistakable.
Your brand is a foundational piece of your marketing communication. A well developed brand will deliver your essence clearly and confirm your credibility. It will connect to prospects emotionally, motivate buyers and secure user loyalty. This is best done by integrating your brand through your company at every point of contact.
Bliss Consulting Group can help you build your brand. We will work with you to define and incorporate your brand into all aspects of your business. Contact Bliss today to learn how we can help you develop a brand that resides within the hearts and minds of customers, clients, and prospects.